Mural Intervention: Amplify Campus | Venice, California | Photos: Todd Mazer
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Amplify Offices and Campus
1600 Main St
Venice, CA 90291
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From the week of August 22- 28 I painted my largest individual mural to date in Venice California. Amplify is a hands on tech Startup accelerator + multi facetted entrepreneurial campus that was intrigued by the work and wanted to make a presence in the Venice area.
The mixed commercial and professional building was built in 1988 and designed by local Venice architect Steven Ehrlich. The inspiration for the design of the building was taken from the roller coaster entitled “Race Through The Clouds” that previously occupied the sight. I did take this into consideration when coming up with mockups for the mural. My initial intention was to go a bit lighter in my color fields and avoiding blacks and reds. I wanted a West Coast, desert to the sea palette in a modernized abstraction that complimented, especially since residential lots begin just east of the space.
Venice is salt and peppered with modern homes and I really was excited to give a modern/abstract mural to a city I have always been fond of.
Many thanks to Isabelle Alford-Lago, Joey Spanjers, my assistant Puede’Uno, the team at Amplify for the support and interest and Todd Mazer for the exclusive photos.
